The Golden Ass Crack

Aren't humans bizarre creatures? Some will scratch and claw through life trying to gain material possessions which tell others "I have arrived!". Branding is a symbol of status, of identity, of achievement. It aligns us with our "tribe", whether that is the tribe of IKEA, Toyota, or Hermes. Some brands really stick out like a sore thumb; they have had so much money pumped into them that their symbolic power has been inflated to extremes, elevated above the peasant brands. One that always springs to mind is the golden ass crack itself, the interlocking double C of CHANEL.